Do your business communications work or do they turn-off your prospects? This is the question addressed in a recent article by renowned sales trainer Paul McCord. “Prospecticide” is how McCord defined many business communications employed by unknowing and well-meaning correspondents in the business world. The follow up correspondence is as important as the very first contact, says the former Texas A&M professor . . . and many salespeople blow it. Prospecticide is a serial crime, one that is repeated and repeated by unknowing peddlers who can’t understand why they don’t get responses to their well-intended messages.