Years ago in my misspent youth, I was taught that there are three ways to increase your sales numbers: Get new customers, reactivate former customers and get more business from existing customers. The latter being the easiest and fastest means to bigger commissions.

 

What my tutor didn’t tell me is that there is another adjunct to those three principles; Up-selling. Increase the dollar amount of your sales by showing the customer how they can actually save money by spending more at the moment of sale. As every car salesman knows, no one buys the “Sally Rand” (a stripper) model of any vehicle, at least no one other than a person who understands that a car is just transportation.