The keynote speaker at the combined meeting of the Dallas and Ft. Worth chapters of Sales & Marketing Executives International (SMEI) was Herb Eagle, President of SMEI. His opening comment was that salesmen and golfers have a lot in common. He went on to tell the audience, all sales and marketing types as the name of their organization implies, when they gather in the “19th Hole,” you never hear golfers talk about all of the bad shots they made that day, only the few good ones. He further asked, “What do salesmen talk about at the end of the day? All of the rejections, missed appointments, disinterested prospects . . . or the few good sales calls that resulted in sales or future call-backs? Obviously the latter.