Selling is over-simplistically described as “finding a need and offering a solution.” This is all well and good, but the one skill that will assure that the message is getting across is a skill that may be developed. This skill is responsible for many successes in nearly every endeavor, not just in sales.

The lack of this one skill is also the underlying reason for most failures in business, politics, education and personal relationships. Many problems can be traced directly to the lack of this skill. When made aware of this skill, or the lack thereof, most people are able to correct their shortcomings and get back on the path to success.