Think about it, when is the last time you bought anything from a salesperson with a bad attitude, or even an unsmiling guy or gal? It is the likeable salesman who gets the orders, regardless of the product he is selling. He makes the sales experience a positive one and his customers know that he really appreciates their purchasing from him. His attitude establishes credibility and the clients believe what he says. Studies have shown that people buy from salespeople they have come to like during the sales process. Are you or your salespeople viewed as “likeable” by you prospective customers?