Sometimes you should let your imagination take charge. When you have been focusing hard on a business/sales/marketing problem, let your mind take a rest from the strain of searching for a solution and take flight, influenced by whatever is going on around you, the results might surprise you. Years ago, in my misspent youth, I became known for innovative approaches to sales situations, all because of a vivid imagination. Then I had to spend the rest of my career living up to the results achieved by that original flight of fancy.