Tough Times? Now is not the time to pull in your horns

“It’s going to get worse before it gets better,” is an often heard phrase in tough times for business. The current economic crisis certainly qualifies as tough times and economic prognosticators are frequently heard uttering that opening phrase. Tough times call for tough, smart business measures. One of the richest, most successful investors in the USA, Warren Buffett, says, “When everyone else is selling is a good time to buy.” What he is saying is that when the market is flooded, prices drop, making it a very good time to buy. By the same token, when most businesses are in a fright, cutting costs and pulling in their horns, a smart operator will go after a bigger share of the market with a strong sales plan.

Aggressive tactics are needed if businesses are to survive. Those that streamline their operations, cutting out the fat, but still go after business, will be those that stave off the hard times. Part of streamlining a business can be to outsource some of the “grunt-work” associated with sales prospecting and operations. Basic tasks like inbound customer service, order taking, order entry, lead generation, routine call-backs and trade show invitations can be handled by a specialist instead of burdening the internal staff. Sales lead contacts and qualification, even appointment setting, can be outsourced to professionals schooled in getting past the gatekeepers to the decision-makers.

Just imagine how much more efficient a sale staff could be if they were able to spend most of their time in front of customers, instead of qualifying leads and conducting appointment setting. Their time is better spent and their company will experience more sales from the increased eyeball-to-eyeball time from their salespersons.

TeleArk is in the business of improving the efficiency and effectiveness of customer service and sales departments. Our highly trained and proficient staff members are pros when it comes to customer contact through either inbound or outbound calling. TeleArk will provide your salesmen with a flow of pre-qualified leads that will keep them in front of more customers and prospects, making them far more successful. Another of our TeleArk staff members can handle inbound order taking, order entry and customer service calls, permitting companies to run lean, instead of staffing to meet these needs.

Salespeople are hired for their product knowledge and ability to present these products to clients. The more experience they have, the better they are at their task. Our professional specialists at TeleArk spend the majority of their day telephoning and qualifying lead generation and they are the best in world in this business task. It makes a lot of sense to use the services of TeleArk to improve your business posture. It could be the best business decision a company executive will ever make.

Instead of pulling in their horns, companies can actually hold the line, maybe even advance a bit, by supplying their sales department with the pre-qualified lead generation services from TeleArk. Take it a step further and add their inbound call service as well. The TeleArk staffers are proficient at this facet of business, too.

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