A tour guide was showing a tourist around Washington, D. C. The guide pointed out the place where George Washington supposedly threw a dollar across the Potomac River. "That's impossible," said the tourist. "No one could throw a coin that far!" "You have to remember," answered the tour guide. "A dollar went
a lot farther in those days." This little bit of humor serves to point out the obvious: Our Congressional answer to the financial need in our economy is to print more money. Need more money for some entitlements? Don’t bother to cut costs in other areas, just print more money. Need money to bail out businesses whose failure is from greed and poor management? Print some more, all the while passing on the mounting debt to our progeny and theirs.

At any time, in any economic circumstances, it is important to get the most out of a financial investment, whether it is for capital equipment or operating funds. In the current state of the economy, only those companies who have very deep pockets or use their money wisely will be still standing when good times roll around again. These smart operators will be the business base on which this country rolls back to our former greatness. The lessons they learned while surviving, will serve them well in their future growth.

In his 1888 “Twilight of the Idols,” Friedrich Nietzsche said, “That which doesn’t kill me, makes me stronger.” The survival tactics practiced in these tough times, then continued into the recovery period, will go a long way to assuring the practitioners that not only will they survive, but they will prosper.

Stretching the business dollar may be accomplished by a number of means. One of the best is to permit company people to focus on their most productive duties by outsourcing tasks such as; sales lead generation and qualification, cold calling and follow up services, inbound and outbound call centers, and database management. Using the services of a company that specializes in these areas of business, will enable an organization to run lean-and-mean, keeping the wolf from the door and maybe even to prosper in these economic doldrums.

TeleArk is a telesales outsourcing company that specializes in business-to-business cold calling. We are aiding our clients to get more from their sales dollar by enabling their salespeople to spend more time in front of qualified prospects. Our services package also includes; appointment setting, trade show attendance coordination, database management, customer service and order entry.