Take your business “green.” Going GREEN is a buzz-word commonly heard today in these environmentally-conscious times. There are green building materials, green consciousness in energy usage, green office products, green choices in packaging, green automobiles and just about everything else that can is going green. The most important “green” however, is that on the backs of our U. S. currency. Our current economic meltdown has many businesses scrambling to slow the slide of their revenues, but smart, aggressive business owners are going after bigger market shares while the others are pulling in their horns.

Cutbacks in personnel, company fixed cost spending (even the needed items), capital expenditures and services lead the list of the casualties, the responses to the economic downturn. Smart operators are cutting costs, but replacing some of the services they lose with outsourcing. Sales prospecting, lead generation, appointment setting, customer service and product development are among the first items to be cut, but these areas are responsible for most of the sales. What’s the answer?
Outsource those items that are least productive for in-house personnel.

One of the toughest duties to get salesmen to do is cold calling on prospects. Wouldn’t it be great if these salespeople didn’t have to spend hours on the telephone screening leads, but could spend much of their time in face-to-face contacts instead? Think of how much more productive they would be. The only downtime would be the traveling between appointments.

Cold-calling by the untrained often produces negative results by destroying the company status as a business equal, limiting the productive time for the salesmen, annoying the call recipients and taking too much time to find qualified prospects. It is very hard to get salespeople to make cold calls and those receiving those cold-calls can sense the unease.

A sales contact center connects businesses to customers. By screening sales lead generation to winnow out the chaff and identify the real prospects, professional sales contact teams can provide your salespeople with a steady flow of qualified lead generation services. No more cold-calling for your people. Cold-calling is unproductive for those not specifically trained to: get past the gatekeepers, identify the decision-makers and establish a business contact.

At TeleArk, our teams are highly trained in the techniques of the Sandler Selling System, developed by David Sandler and rated the best sales training system by numerous end users, business leaders and industry publications. The highly trained TeleArk professionals make a positive initial contact with the prospect making it easier for their client’s salespeople to have a great first sales call. In addition to screening the leads, TeleArk callers may even schedule the sales calls for your people. Think of the TeleArk team as an extension of your sales force without all the costs of salaries and employee benefits.